CONSUMER PRODUCT DESIGN
Our Difference that makes the Difference
Our design researchers are a collection of experts that all have a background in consumer product design and psychology, meaning they know what questions need to be answered to design the right products and services for commercial success.
They go to great lengths to understand what consumers value most, while our designers and engineers respect these insights, guiding their development decisions and delivering exceptional design solutions seamlessly.
Designers can quickly iterate concepts having the consumers voice in the room throughout the process and researchers can quickly find out more insight and information to guide the process by understanding when and how to input into the process, live. No waiting for briefs, conducting research then debriefs.
Insights Driven Decision Making
When creating products for the mass market, aiming to appeal to a wide and diverse audience, it becomes essential to understand human behaviours and purchasing motivations. Getting this understanding right is crucial. It is vital to avoid making assumptions about people’s preferences and what they value most. We never assume we know what they will want. When you look carefully, they often surprise you.
Designing in Desirability
We all know strong aesthetics play a crucial role in the successful design of consumer products because they shape first impressions, create emotional connections, and influence perceptions of quality and brand trust. Consumers often buy with their eyes initially, and aesthetics serve as the gateway to deeper exploration of a product’s performance and benefits. Aesthetics are the first thing consumers notice about a product.
An attractive design immediately captures attention and influences their initial interest. The impact of strong aesthetics on the successful design of consumer products is profound. Consumers often seek products that resonate with their sense of style or beauty, leading to a stronger emotional connection with the product. So, we need to know what’s right for them, not us! In a crowded marketplace, strong aesthetics can set a product apart from competitors. Unique and visually appealing designs can attract customers who are looking for something distinctive. We strive to identify their sensibilities and how they will judge what they consider fit for purpose.
Aesthetic consistency across a brand’s products contributes to a positive brand image. A strong brand image can lead to trust and loyalty, making consumers more likely to explore a brand’s future offerings in-depth.
Visual Brand Language
A consistent use of visual brand language (VBL) across a product line or brand portfolio creates a recognisable and memorable brand image. It fosters brand recognition, consistency, and loyalty. Managed well, it impacts the tactile experience and plays to all the sensory perceptions. The right colours, materials, and finishes (CMF) can enhance usability and ergonomics as well as help define product SKUs and levels of offering. Premium materials and finishes can lead consumers to perceive a product as high-quality, justifying premium pricing. Ultimately, a strong VBL and CMF strategy isn’t just about appearances; it’s a powerful tool for creating trust and lasting relationships with consumers.
BEAUTY IS MORE THAN SKIN DEEP
Good consumer product design is much more than just the physical appearance of a product. It involves designing the user experience, system architecture, and process flow. Our team consists of leading professionals in various disciplines including research, strategy, industrial design, engineering, branding, and digital design.
Each expert in their respective fields, ensuring the utmost quality and exceptional outcomes. Success in this field requires a blend of creativity, technical skills, market research, and rigorous user testing. Moreover, it hinges on fostering collaboration with other relevant disciplines and external teams – an openness which we wholeheartedly embrace.
FROM ‘FRED IN A SHED’ TO GLOBAL MULTINATIONALS
We have countless examples of working with enthusiastic visionaries, renowned brands and ambitious entrepreneurs to bring their hopes and dreams to life. Our proven process considers many factors, including the competitive landscape, the market cost threshold, the user needs and preferences, the product functionality and aesthetics, the manufacturing process and materials, the environmental impact, the brand identity, and the legal, IP and ethical implications.
WE WORK FOR YOU OR WITH YOU
Typically we can offer support to:
- Identify a need or problem that your product can address or solve for your target market.
Conduct market research, talk to potential customers, and analyse industry trends to find out what they want and need. A successful product should offer a unique value proposition that differentiates it from the competition.
- Conceptualise and design your product based on your research and feedback.
Brainstorm ideas, sketch mock-ups, and test prototypes to refine your product concept and features.
- Create the new IP and Technology your product needs to leapfrog the competition.
- Develop and Engineer the Product to meet and exceed expectations.
- Validate your product concept before investing too much time and money into production.
Share your idea with potential customers, offer pre-sales, and collect feedback to gauge the demand and interest for your product. If there is a positive response, you can proceed with confidence.
- Design for effective economical manufacture
- Develop a production plan that outlines the steps, costs, and timeline for manufacturing your product.
Find a reliable supplier or manufacturer that can produce your product at the quality and quantity you need. Run through and negotiate the terms and conditions, order samples, and inspect the final products before delivery.
- Develop a marketing strategy that promotes your product to your target audience and generates awareness, interest, and sales.
Use a combination of online and offline marketing channels, such as social media, email, website, blog, ads, events, trade shows, etc., to reach potential customers and communicate your value proposition.
- Launch your product at the right time and place for your market.
Create a launch plan that includes the goals, activities, budget, and metrics for measuring the success of your launch. Build anticipation and excitement for your product by creating a landing page, offering discounts or incentives, sending press releases, etc.
To explore how we can assist you, please contact us below.
For a no obligation discussion about your next innovation, please call us now on 02476 545678 or Make an Online Enquiry.
Our Consumer Work
See below some of our success stories within the Consumer Sector.
Click below to find out how we can help you with your latest Consumer project.