ABOUT US
Smallfry use strategic design to drive business growth
By using a range of skills and techniques, including research and consumer insights paired with world class design and engineering knowledge, we are able to achieve the results we do.
Our goal is to design what we know the market wants, because we know how to understand them – even when they don’t understand themselves.
What is innovation?
Innovation means strategically implementing well-qualified ideas to add value.
We delve deeply to discover what delights people about an experience and go beyond the obvious to surface their driving desires. Design involves making trade-offs, so we prioritise areas that bring real value. We work alongside customers, consumers, and patients to get the balance right for them and your business.
Hear what our clients have to say
“Not only do they love this fantastically designed vacuum which was developed with maniacal attention to consumer satisfaction of every touch point, the process and attitude Smallfry applied to this project has defined the way all Hoover vacuums have been developed since and this can be seen in all of them having 4.5 stars and higher consumer reviews. The transformation of the brand has begun!”
– David Meyerowitz, Chief Executive Officer (UK & Republic of Ireland) at Haier Europe
Small Domestic Appliances, HAIER
“Well done to all the team! The consumer insights are the best I have come across in the industry.”
– Martin Knight, Chief Strategy officer SDA Haier Europe
“Smallfry took the time to really understand what we were trying to achieve and rapidly became a key part of the team here at MicroBioSensor. They were really easy to work with, always professional and well informed and continually delivered on time and to budget. Smallfry bring a wealth of design experience to a project, combined with practical problem solving skills and insight into user needs that are essential to success – we couldn’t recommend them highly enough.”
– Gordon Barker, CEO at MicroBioSensor Ltd
Our dedication to design detail ensures that every aspect is carefully considered to bring delight to your customers.
We understand that success lies not in one grand change, but in the compounded impact of incremental improvements. A well-considered design strategy, founded on sound consumer insight, is essential for business growth.
For a no obligation discussion about your next innovation, make an online enquiry or call us at +44 2476 545678.
50 years of Smallfry
We’ve used our customer-driven, strategic design approach for more than 50 years, with numerous success stories proving its value:
- Created a transformational product range which delivered £500m in incremental sales
- Smashed first year sales target of 800k by achieving 6m units sold within 12 months
- Grew a static category 600% without any PR or marketing support – purely by in-store impulse impact
And it all started long ago, when one of our founders, Tim Fry, designed the Hillman Imp motor car… Read more about our history >