Hear what our clients have to say

The Hoover HL5

“I’ve been reflecting on the success of the Hoover HL5 upright vacuum cleaner, and my big appreciation of the approach of the Smallfry team.

Smallfry’s people-centric design process proved to be a transformational approach to new product development for Hoover. There were a number of key elements that have been noted and greatly appreciated throughout the process:

• • Deep engagement of external stakeholders.
  • Successful onboarding of the entire Hoover team, leveraging through strong collaboration, belief, and excitement.
  • Laser focus to deliver a super product for Hoover consumers, through robust strategy, design and engineering.
  • Returning Hoover to a position of recognised product expertise in uprights – a demanding and highly competitive market.
  • 5-star consumer reviews with high appreciation and repeated emotion, for example this recent review, “Love this Hoover. It gets around the house picking up everything easy to handle and not too heavy”.
  • Growing number of trade and consumer awards.

For me the standout point is your process to establish what our consumers really want, before they even know it. Smallfry’s emphasis on this has allowed the development of a highly appreciated product by consumers that sells well on its own merits and great reviews.”

HAIER Small Domestic Appliances

“Well done to all the team! The Consumer Insights are the best I have come across in the industry.”

Our dedication to design detail ensures that every aspect is carefully considered to bring delight to both our customers and theirs.

We understand that success lies not in one grand change, but in the compounded impact of many incremental improvements. A well-considered design strategy, founded on sound consumer insight, is essential for business growth.