Smallfry

We are

Designers

Strategists

Researchers

Engineers

We are

Designers

Strategists

Researchers

Engineers

The prototyping process during Consumer Product Design.

Beyond The Obvious

Smallfry is a strategic design consultancy with over 50 years’ experience developing market-leading products and services.

Learn more about us >

Our Work

Explore some of the success stories Smallfry has been involved in.

If you’d like to work together on your strategy, design or engineering project, speak to our team.

Haier Europe Laundry

STRATEGY . RESEARCH . CONSUMER INSIGHTS

Haier Kitchen SDA

STRATEGY . RESEARCH . CONSUMER INSIGHTS . PROJECT MANAGEMENT

Hoover Mini Turbo Tool

INDUSTRIAL DESIGN . MECHANICAL ENGINEERING . PROTOTYPING . DESIGN FOR MANUFACTURE

CONFIDENCE BE®

RESEARCH . USER ANALYSIS . STRATEGY . USER EXPERIENCE

PHOTON UVC

INDUSTRIAL DESIGN . MECHANICAL ENGINEERING . PROTOTYPING & TESTING . DESIGN FOR MANUFACTURE

MEDICAL AR HEADSET

RESEARCH . INDUSTRIAL DESIGN . MECHANICAL ENGINEERING . PROTOTYPING

FIREFLY TRAINING TOOTHBRUSHES

INDUSTRIAL DESIGN . PRODUCT DESIGN . PROTOTYPING . DESIGN FOR MANUFACTURE

Hoover HL5 Push&Lift

STRATEGY . CONSUMER INSIGHT . PRODUCT DESIGN . MECHANICAL ENGINEERING . PROTOTYPING . DESIGN FOR MANUFACTURE

50 Years of Passion for Design and Innovation

We take an idea, explore its potential, then make it commercially real. We help deliver new products, services, or complete business solutions and we thrive on complex challenges.

With a heritage spanning over 50 years, we’ve had the privilege of working with many household names, including the likes of B&Q and M&S. We do our best work when supporting those impatient for change – innovators and leaders in their fields.

If you have the beginning of an idea or your organisation needs guidance regarding vision and innovation strategy, speak to our team.

What have we been up to?

Discover our recent news stories, including launches, upcoming events, awards and our thoughts on strategy, industrial design and engineering.

5th August 2025

Smallfry Sponsors HTE’s Innovation Voucher Competition

Design research and consumer insights. innovation training and ideation workshops.

17th June 2025

Team Alignment Through Smallfry’s Ideation Workshops

Medical AR headset displaying key information

22nd May 2025

Book a Meeting at the Med-Tech Innovation Expo 2025

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