Outstanding industrial sector product design can be a powerful factor in a product manufacturer’s success. This sentiment is highlighted by an anecdote from an engineer of a well-known road compressor company who once said, “It doesn’t matter what our products looks like as long as they do the job they are intended for.” Fortunately, this engineer was not in charge of New Product Development (NPD).

Our comprehensive redesign of their product range seized 40% of the domestic market. Not only was the product sold at a higher price point with a substantially increased margin, but it also enhanced production and servicing efficiencies. Moreover, our innovative rethinking of the production assembly sequence eliminated their customers’ issues with on-site battery theft. Good design is not merely about an appealing aesthetic; when strategically employed, it enhances business growth and offers solutions to complex problems.

At Smallfry, we recognise the significance of encompassing all aspects of a product’s proposition, including its commercial value and user appeal. Our focus lies in establishing the perfect balance between design desirability, intuitive user experience, and manufacturing efficiency. We undertake in-depth analysis of cost structures, manufacturing capabilities, market demands, stakeholder benefits, and customer satisfaction. These are the key elements that help in the creation of products that not only resonate with your audience’s needs but also outperform competitors in sales. Our insights and recommendations contribute to refining production processes, rendering them more cost-effective and better for the environment.

For over half a century, Smallfry has been developing commercially successful products across diverse industrial and tech sectors. As the world and industry needs evolve, so do our services. We’re experts in designing products that meet industry standards and safety protocols. We handle everything, from ATEX Zone products for explosive environments, IP protection levels from IP1X to IP6X, and even the highest degree of EMC shielding, as well as Nuclear, Biological, and Chemical (NBC) ingress protection needed for the toughest conditions. There’s no challenge too big or complex for us.