OUR PEOPLE-CENTRIC APPROACH
What’s so Different about Smallfry’s Innovation Process?
Strategic design, that’s what. We constantly reap in-depth insights from customer research and marry them into every single stage of the product development process. Watch this video to find out more about what we do.
Tell Us About Your Idea
What is Strategic Design?
This is something you’ll hear us talking about a lot. When we mention “strategic design”, we’re talking about our value-driven approach to design, that champions front-end processes, audience insights and human centred design foundations. The result means we can facilitate real, big-picture understanding and help you make credible research-based decisions (rather than just going for whatever “feels right”).
Why Putting People First Matters
Our mission is to use strategic design to create products and services that benefit people and the planet. It’s an unsurprising and happy outcome that putting customer needs truly at the centre of the design process tends to push profits too.
Helping You See Through the fog
As a strategy led design and innovation consultancy we are driven to see through the fog and bring clarity to complex business challenges. We remove the noise, help set the vision and strike a line through existing customer pain points. We take a good idea and make it GREAT.
World Class Design and Engineering
Using a whole range of skills and techniques, including research, innovation strategy and marketing methodology, paired with world class design and engineering knowledge, we are able to achieve the results we do. Our 50 years of experience helps too!
Why Putting People First Matters
Our mission is to use strategic design to create products and services that benefit people and the planet. It’s an unsurprising and happy outcome that putting customer needs truly at the centre of the design process tends to push profits too.
Helping You See Through the Fog
As a strategy led design and innovation consultancy we are driven to see through the fog and bring clarity to complex business challenges. We remove the noise, help set the vision and strike a line through existing customer pain points. We take a good idea and make it GREAT.
World Class Design and Engineering
Using a whole range of skills and techniques, including research, innovation strategy and marketing methodology, paired with world class design and engineering knowledge, we are able to achieve the results we do. Our 50 years of experience helps too!
What We Do
We transform the seed of a good idea into a great product or service.
Design doesn’t distinguish between the digital and three-dimensional space and neither do we. Whether you need straightforward industrial design, service development through to full strategy support or perhaps even a whole new way of thinking, we can work with you. If you are looking for a complete product development solution, our conception-to-commercialisation service is perfect. It will help you identify and exploit market opportunities whilst accessing design, manufacturing, and marketing expertise.
As a team we focus on developing meaningful innovation strategies. We love to create original product propositions and ideas that cast aside the plain, bland and mediocrity.
Ideas that add real value to your business and drive consistent and sustainable growth. We do this by balancing the creative, commercial, and technical aspects of product development to produce a well-rounded outcome that is unique to the you, the client.
For a no obligation discussion about your next innovation, please give us a call us on +44 2476 545678 or Make an Online Enquiry.
We Watch and Listen. You Reap the Reward
We blend analytical and creative thinking to successfully solve any brief or problem, helping you exploit market opportunities, drive sales, and transform your business from its current self to its future self.
Give Your Customers What They Want
We dig deep to understand the drivers that will engage an emotional connection, gathering detailed customer insights so you can focus on giving people what they want. We explore the problem, assess the potential, then craft the design and strategy to make it commercially real.
Understand Your Market Context
With any new product development (NPD), it’s essential to understand the market, define the competitor landscape, and build a clear understanding of the industry. Human centred design tools are used in conjunction with strategic thinking to make sure the end user is at the heart of the solution.
Deliver Successful Products and Services
If you want to design products or services that add real value to your business and drive consistent, sustainable growth, we’ll balance the creative, commercial, and technical aspects of product development to produce a well-rounded outcome that is unique to your brand.
Give Your Customers What They Want
We dig deep to understand the drivers that will engage an emotional connection, gathering detailed customer insights so you can focus on giving people what they want. We explore the problem, assess the potential, then craft the design and strategy to make it commercially real.
Understand Your Market Context
With any new development process (NPD), it’s essential to understand the market, define the competitor landscape, and build a clear understanding of the industry. Human centred design tools are utilised in conjunction with strategic thinking and constant validation to make absolutely sure the end user is at the heart of the solution.
Deliver Successful Products and Services
If you want to design products or services that add real value to your business and drive consistent, sustainable growth, we’ll balance the creative, commercial, and technical aspects of product development to produce a well-rounded outcome that is unique to your brand.
Using Innovation Strategy
Successful innovation that delivers impact requires vision and a clear strategy. There is no guidebook or roadmap to follow, and chances are, it will get uncomfortable, challenging, and easy to lose your way.
This is where coaching and guidance can help.
At Smallfry we specialise in working with management teams who wish to move beyond incremental development and achieve transformational change – bridging strategy, innovation, customer experience and employee engagement to deliver tangible outcomes. Our innovation process rapidly identifies which ideas should be developed, helping formulate a strategy for realisation and enables organisations foster a culture of innovation for significant future growth.
By using a collaborative approach, we help develop a pipeline of ideas which are which are strategically aligned to your business and vision for future success.
Our systemic and repeatable process guarantees:
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- Team alignment and buy-in to strategic business objectives
- Consistent and transparent idea evaluation with quantified creativity
- Building new sustainable growth plans exploiting fresh perspectives
- Instil enthusiasm and passion while encouraging entrepreneurial behaviour
- Maximise return on innovation outcomes
Who We Are
Smallfry is a strategy led design consultancy based near Coventry in the heart of the West Midlands. Operating globally, we offer Research, Innovation Strategy, Consumer Insight, Marketing, Industrial Design, Engineering, and 50 years of experience to deliver market leading products and services across the consumer, industrial, FMCG and medical sectors.
Our methods are informed by a deep understanding of the needs, desires, and drivers of people. The customers, consumers, patients, or those who make their organisations work. Our aim is to really make a difference to people’s lives. To put people’s needs at the forefront of the design process.
