INDUSTRIAL DESIGN
IDEATION
Nurturing inventive concepts and translating them into robust product strategies requires a strong focus on creativity. Our team of industrial designers and engineers collaborate to generate innovative ideas that will set your product apart from the competition. Our approach includes using design thinking methodologies, research-based insights, and a deep understanding of user needs to create concepts that are not only visually appealing but also practical and efficient.
CONCEPT DESIGN
At the heart of our concept design process lies the fusion of imagination and creativity, carefully balanced with the critical factors of feasibility, viability, and desirability. Being realistic and pragmatic allows us to create compelling and innovative solutions that captivate and inspire while remaining practical and commercially feasible. By ensuring that our designs are technically sound and marketable, we guarantee their commercial success in the real world.
CO-CREATION WORKSHOP
We believe in collaboration and co-creation. Our workshops are designed to facilitate an open exchange of ideas, knowledge sharing, and stakeholder participation. We work closely with you to understand your unique needs, challenges, and opportunities, ensuring that every stakeholder is actively involved in the design process. This approach not only fosters a sense of ownership but also leads to faster and more efficient decision-making, resulting in better designs and higher satisfaction.
3D CAD MODELLING
Our industrial designers use state-of-the-art 3D computer-aided design (CAD) software to bring your ideas to life. With photorealistic renderings and accurate technical drawings, we help you visualise your product design in detail and make informed decisions about materials, finishes, and manufacturing processes. Our CAD models are also used for rapid prototyping, giving you a physical representation of your product before mass production begins.
VISUAL BRAND LANGUAGE
A strong visual brand language (VBL) is crucial for creating a distinct and recognisable brand identity. Our team of industrial designers work closely with your marketing and branding teams to ensure that the VBL of your product is aligned with your brand’s overall image, values, and messaging. From logos and packaging to user interface design, we carefully craft every aspect of your product to resonate with your target audience and create a strong memorable brand presence.
COLOUR, MATERIAL, FINISH
Choosing the right colour, material and finish for your product is key to its success. Our industrial designers have extensive knowledge of various materials and finishes and can guide you in making the best choices for your product. We take into consideration factors such as perceived value, functionality, durability, aesthetics, and cost to develop CMF solutions that not only look great but also perform well in the real world.
USER EXPERIENCE DESIGN
A product’s success is determined by its user experience. Our industrial designers work closely with our UX team to ensure that your product is intuitive, easy to use, and provides a seamless user experience. We conduct user research, usability testing, and user journey mapping to understand your target audience’s needs and create a design that meets their expectations. By prioritising user experience, we ensure that your product is not only visually appealing but also functional and easy to use.
PACKAGING DESIGN
Packaging plays a crucial role in the success of any product. Our team of industrial designers works closely with packaging engineers to create packaging solutions that are not only attractive but also functional and sustainable. From designing eye-catching graphics to optimizing packaging for cost and efficiency, we ensure that your product stands out on the shelves and resonates with your target audience.
ERGONOMIC DESIGN
Comfort and usability are key factors in creating a successful product. Our industrial designers have a deep understanding of ergonomics and human factors, ensuring that your product is comfortable and easy to use for its intended users. We consider factors such as anthropometrics, reachability, and usability in our designs to create products that are not only visually appealing but also functional and ergonomic.
For a no obligation discussion about your next innovation, please give us a call us on +44 2476 545678 or Make an Online Enquiry.