STRATEGY AND RESEARCH
PORTFOLIO REVIEW AND GAP ANALYSIS
Our comprehensive portfolio review and gap analysis services are specifically tailored to offer an unbiased evaluation of your existing business operations. Through a meticulous assessment of your portfolio, we aim to assist you in identifying areas for improvement, determining what to retain, what to discontinue, and what new initiatives to embark upon. Our independent interpretation will provide you with a fresh perspective on your business, helping you make informed decisions for future growth.
VISION AND STRATEGY SETTING
We believe that a clear vision and strategy are the key drivers of success in any market. That’s why we work closely with our clients to develop a strong and well-defined vision for their brand, backed by thorough market research and trend analysis. We use a combination of data and insights research to provide evidence-based recommendations, ensuring that our strategies are effective and impactful.
TRENDS RESEARCH AND FUTURE FORECASTING
Design research is there to ensure the foundation of what we create is solid, commercially viable and delivers on real consumer needs now and in the future. Our team stays on top of the latest trends and future forecasts to help you make informed decisions for your future prosperity. We use data and world class insights to identify emerging trends, consumer preferences and market gaps that can be leveraged for your benefit.
MARKET AND DESIGN RESEARCH
We understand that in today’s fast-paced market, it is crucial to have a deep understanding of both the consumer and the competition. Our market and design research services provide valuable insights into your target audience, their needs, and how your brand can stand out from the crowd. We also analyse the current competitive landscape to identify opportunities for growth and differentiation.
VALUE PROPOSITION CREATION
Differentiating your brand and standing out in the market is essential for success. Our team works with you to create a value proposition that clearly communicates the unique benefits of your brand and positions it as the top choice for consumers. We use our research and insights to develop a compelling argument for why customers should choose your brand over others.
NPD AND INNOVATION ROAD-MAPPING
Innovation is key to staying ahead in the market and meeting the ever-changing needs of consumers. Our team can help you develop a road map for new product development and innovation, taking into account market trends, consumer insights and your brand’s unique vision and goals.
PRICE-POINT FEATURE ARCHITECTURE
A pricing strategy is crucial for profitability and customer satisfaction. Our experts can help create a price-point feature architecture that maximizes product value and aligns with target market preferences. We use GfK quartile pricing analysis and Average Sales Price (ASP) strategies to align with market trends, category dynamics and channel performance. Our visually compelling infographics provide simple to follow insights into pricing impact on shoppers and competitors.
INNOVATION WORKSHOPS
We believe in a collaborative approach to innovation. Our workshops bring together our clients, our team of experts, and other stakeholders to brainstorm and co-create innovative solutions for your brand. Our goal is to help you think outside the box and push the boundaries of traditional thinking. Our approach is not just about short-term success; we focus on long-term sustainability and growth for your brand in the market.
STRATEGY DEVELOPMENT AND IMPLEMENTATION
At Smallfry, we don’t just stop at creating a strong strategy – we help you implement it as well. Our team works closely with you to ensure that your vision and goals are translated into actionable steps that lead to market success. We provide ongoing support and guidance to see your strategy through to fruition and drive business growth. With our expertise and your brand’s unique strengths, we are confident that together, we can achieve market success.
Let us help you turn your vision into reality today.
For a no obligation discussion about your next innovation, please give us a call us on +44 2476 545678 or Make an Online Enquiry.