Our work as designers is diverse and spans across a range of sectors. We’ve collaborated with companies of all sizes, designing and developing innovative consumer, medical and industrial products and devices. With a team of Industrial Designers, Engineers and Innovators, we have the experience, knowledge, creativity and technical expertise to transform your ideas into exciting new products that are practical, inventive and commercially viable.

Concept Generation

At Smallfry, we believe the best products stem from a multitude of ideas, collaboration, and openness to innovative solutions. With your needs and goals in mind, our team of designers and engineers can produce a range of concepts, built around the initial research and user insights, allowing the exploration of new ideas that are novel, commercially viable and of value to the user.

3D CAD Modelling

CAD (Computer Aided Design) software allows our team translate design initial rough ideas into a more viable, 3D form to understand physical size constraints and to engineer technical detail.  3D CAD is then used to visualise concepts and simulate how designs will perform in the real world. The CAD data which is generated can be used for manufacturing, ensuring that the design intent is maintained from concept to production.

Graphic Design

Graphic design is the most visible area of the design field, whether this is product, packaging or marketing graphics, the skills our design team can offer are indispensable to creating effective and attractive visual communication- assisting with brand identity, marketing strategies and optimising user experience


Visualisation, also known as renders, is a method of presenting a concept or idea which looks photo-realistic to what the final product could look like. These images are produced to mimic material choices, surface finishes and how the product reacts with environment lighting to portray a realistic interpretation on how the product could look post manufacture.  A good render can make it impossible to notice the difference between a actual photo, and a computer generated image (CGI). Clear and realistic product communication is essential to achieve team alignment and inspiring content. Through the use of industry-leading software, our designers can bring your product to life, creating realistic renderings for clear, engaging and inspiring product communication


Here at Smallfry, we understand the importance of meaningful user experiences. When well-designed, these can keep a user loyal to your product or brand while allowing you to define customer journeys that are most conducive to business success. Our dedicated team of designers are passionate about delivering memorable experiences, and our holistic approach allows us to fully understand the user and process, enabling us to develop seamless digital interactions and experiences, whether this be through app design and interface, to electronic product functionality.


Creating an eye-catching packaging design that suits the product, stands out on crowded shelves, considers sustainability and is within the production budget can be a challenge – the kind that excite our team of designers to achieve. Our experienced design team will work with you to create the impact that your product packaging needs in order to engage with your target customer and achieve product and brand clarity, whilst considering the impact of transport constraints, budgets, and identity.

Branding and VBL

Visual Brand Language goes beyond simple brand standards by defining a specific style across form, detail, material, colour and graphics for all branded content. Our team can help you achieve consistency across your brand and create an identity, by developing an intimate understanding of your core attributes and values and translating this into a design that accurately reflects this.