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News and Insights

Discover our recent news stories, including launches, upcoming events, awards and our thoughts on strategy, industrial design and engineering.

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Med-Tech Innovation Expo 2025: Book a Meeting

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Smallfry Helps Develop Haier’s New Range of Kitchen SDAs

research-led product design

The Hidden Cost of Budget Cuts & The Importance of Long-Term Strategy

Hoover pet tool, Hoover mini turbo tool, vacuum design, pet tool design

Smallfry Designs the New Hoover Mini Turbo Tool

design consultancy,

3 Signs Your Business Needs a Strategic Design Consultancy

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Christmas at Smallfry: The Ultimate Design Wish List

The Trio Motion PLC

Launching This Week: The Trio Motion-PLC

Smart technology - robotic vacuums.

Technology with Purpose

Design research and consumer insights.

The Importance of Design Research

Research to Reality: How To Cross the Chasm of Commercialisation

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Smallfry Becomes a Medilink Patron

Guide to Strategic NPD

Unlocking Speed: An Expert’s Insights into Rapid Product Development

Guide to Strategic NPD, Research, Consumer Insights

What Next? Your Guide to Strategic NPD

Outsourcing Time to Think

Outsourcing & Reclaiming Your Time to Think

Innovation audit

The Innovation Audit

fresh perspective, design studio

The Benefits of a Fresh Perspective

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Digital Health Revolution: Empowering Patients to Take Charge of Their Health

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Discover the Power of Human-Centred Design in Medical Device Development

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Designing for Loyalty and Adherence in the Medical Device Design Process

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The Power of Human Centred Design in Medical Device Innovation

Medical Device Design Services

Consumer Insight Activity

Does Consumer Insight (CI) Research Stifle Innovation?

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Ensuring NPD is Right for Your Market Every Time

Medical AR headset displaying key information

Smallfry Designs Revolutionary Medical AR Headset

Smallfry Helps POWERbreathe Develop the EX1

2023: What You Need To Know, Now

Why you can’t let the post-Brexit funding landscape get in the way of your next great innovation

Skateboard dad – What the John Lewis Christmas ad has to do with your big ideas for New Product Development

Photon Therapeutics are showcasing the Photon UVC at the London Vet Show 17-18th November

Energising an Iconic Brand through Strategic Design

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6 Ways to Thrive during Economic Turmoil

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The Regenerative Power of Strategic Design 

Smallfry Design QuickCheck Medical Device Design 10,000x Faster

MicroBioSensor launches QUICKCHECK™ a medical device designed in partnership with Smallfry

Smallfry Design Quanta Dialysis Wins MacRobert Award

Quanta Wins Coveted MacRobert Award

We are just a little bit excited to share with you our latest news…  

JOBY Wavo Pro – The Must Have Vloggers Accessory

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CONNECTING INVESTORS, INNOVATORS, & ENTREPRENEURS

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Just stop. Slow down and think a little more about what you are doing and why?

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Innovation is…

Desirability, Feasibility and Viability

Innovation Bullseyes – Desirability, Feasibility and Viability

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Strategic Design Innovation and Vision Setting  

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Our Milestone Year – 50 Years In The Making

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New strategic partnership with the West Midlands Health Tech Cluster

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We help businesses to win valuable innovation funding

VBL: Visual Brand Language

Visual Brand Language – Not Just a Logo

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2020 at Smallfry!

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Medilink Patron, Datalink Electronics, join forces as a partner in a £1.7M grant funded project with Microbiosensor & Smallfry

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Innovation for Growth – No ordinary design consultancy. Our results are extraordinary!

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Forward Thinking – the lasting effects of COVID-19!

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Seeing the opportunities emerging from a crisis is not the same as being able to seize them

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Remote Working From Home: COVID-19

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Introducing DuoSpan & DuoLift

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The future of VR at Smallfry