The Hidden Cost of Budget Cuts
Why short-term savings shouldn’t come at the expense of long-term strategy.
In the current climate, many organisations are finding themselves consumed by cost-cutting and internal firefighting. Looking ahead often gets pushed to the bottom of the list, resulting in a growing gap in their innovation pipeline and no clear plan to fill it.
At Smallfry, we see this happening across the board. Organisations know they need to take the next step but don’t have the time, space, or resources to make sure they get it right. That’s where bringing in external product strategy experts can make a real difference.
We’re not preoccupied by your day-to-day. Our focus is on what comes next. By stepping in when your internal capacity is stretched, we give you breathing room to manage the now while we get to work on the future.
At Smallfry, we tell it how it is, and we’re not afraid to speak honestly, even when that means having difficult conversations. Through collaborative workshops and alignment sessions, we help teams come together around clear business goals and long-term strategies.
Every new product development (NPD) proposition we create is rooted in real consumer insights and backed by research-led product design. We don’t just advise, we make it happen, and we don’t keep our methods behind closed doors. By educating teams as we go, we leave them better equipped to continue innovating long after the project ends.
This strategy is proven to have real world impact.
When Salts Healthcare approached us at Smallfry, their goal was to redefine the experience for people with ostomy bags and deliver solutions that would truly improve lives.
To achieve this, Smallfry undertook in-depth consumer insights, exploring the lives and experiences of stoma patients and medical professionals. Our work inspired a company-wide cultural shift toward empathetic design and informed a strategic design direction for Salts’ next line of ostomy products: Confidence BE®.
Salts Healthcare have now recruited a dedicated team responsible for ensuring there is a continuous pipeline of innovation, and in subsequent years the company has seen its annual turnover rise by over 100%.
If you’re feeling stuck, under pressure, or just too busy to think about what’s next, Smallfry can help to build a strategy that sets your business up for sustainable growth.
