Discover the Power of Human-Centred Design in Medical Device Development
“There is no such thing as a user error, only designs that allow a user to make an error”—a compelling mantra that Smallfry live by.
We are proud to have partnered with We are Human, a leading Human Factors and User Research Consultancy. Their expertise lies in Healthcare, Medical Device, and FemTech Development, with a successful track record working with world renowned organisations and disruptive start-ups.
Together, we have made remarkable strides towards making medical devices not only effective and safe but desirable and intuitive, by putting the user needs at the heart of the design and using an empathetic and agile approach across the entire development process.
Smallfry and We are Human are a unique blend of experts from diverse backgrounds—Psychology, Biochemistry, Ergonomics, Human Factors, Pharmaceutical, Medical Biotechnology, Medical Device Design, Engineering, and more.
Our portfolios span wearables, injectables, diagnostic devices, fertility devices, packaging, labelling, and Software as a Medical Device (SaMD).
We share a passion for advocating for those in underrepresented areas.
But why does this matter to you?
Enhancing Safety and User Experience: The Core of Our Mission
Smallfry and We are Human’s end-to-end medical device development experience champions Human Factors, ensuring your products meet regulatory expectations and achieve exceptional results. We work hand in hand with healthcare professionals, key opinion leaders, and diverse patient groups to deliver medical devices that are truly user-friendly.
From exploratory research to usability studies, our combined team is equipped to guide you all the way. With our support, you can discover innovation opportunities, better understand your users and their needs, design effective instructional materials, perform comprehensive usability testing, and ensure proof of compliance with use-related risk analyses.
An Expert Understanding of Regulatory Requirements
Our team have expert knowledge of regulatory requirements related to Human Factors, including IEC ISO 62366-1 for Medical Devices, FDA Guidance for Industry & Food & Drug Administration Staff Applying Human Factors and Usability Engineering to Medical Devices and MHRA Guidance on Applying Human Factors to Medical Devices.
Empowering You with the Right Knowledge
We don’t just offer powerful insights—we empower you with them. Our workshops and training are designed to develop your team’s knowledge and skills in Human Factors and Human Centred Design, ensuring you’re well-equipped for success.
In this rapidly evolving industry, isn’t it time you embraced a human-centred approach to your medical device designs? With Smallfry and We are Human, you’re not just getting a service—you’re gaining partners who share your vision, understand your needs, and are committed to helping you achieve your goals.
Click on the case studies below to find out more:
