2023: What You Need To Know, Now

Understanding consumer mindsets and upcoming trends to make your innovations count in 2023

Doing front-end research to pinpoint what your consumers want now is one thing…

However, recognising what society will want in the future brings a whole other dimension to the strategic design process.

At Smallfry, we’re known for marrying consumer insight and emerging trends with ground-breaking design and innovation.

This year, we believe there are three key topics that need to be on the radar of every ambitious NPD team – and we’ve pulled them all together in one simple report.

Click the link below to access your copy and discover what they are now.