Editorial Team
August 06, 2020

Innovation for Growth – No ordinary design consultancy. Our results are extraordinary!

At Smallfry, we believe an innovative culture is paramount to a business’s future success and growth.

Innovation remains a buzz word of the boardrooms – but what exactly is it and why is an innovation process so important for today’s businesses? Design thinking and innovation is essential for any organisation to succeed, the process transforms the way organisations think, work, and breathe, delivering increased value for customers and profits for the business.

“Innovation is the specific tool of entrepreneurs, the means by which they exploit change as an opportunity for a different business or a different service. It is capable of being presented as a discipline, capable of being learned, capable of being practiced.” Peter Drucker (Management Consultant, Educator, and Author)

Smallfry have been delivering our innovation services – Created Futures™ to a diverse range of organisations from corporate household names to agencies, public sector bodies, universities, charities, and start-ups. Created Futures™ is our customer-centric process that gives management teams the ability to bridge the gap between business goals, strategy, new product development and marketing. We provide the balance between creativity and commercial results that so many organisations crave. With almost half a century of success helping businesses drive new business growth; we can help transform organisations from a good to a great business by showing them how to unleash their innovation potential!

We can help any sized organisation achieve their ambitions through a variety of tools that are carefully tailored to meet their specific needs, right from theory to practice. From helping spot new opportunities organisations have yet to imagine through our human centred design tools teaching multiple ways to engage with customers by implementing a detailed and defined stage gate process. The discipline ensures critical requirements are fulfilled at each gate to meet bespoke decision-making criteria and impartially qualify ideas, so that they can be systematically evaluated to see which ones to pursue and equally as important, which to drop as an unnecessary burden on resources.  Fail fast, learn early.  It’s ultimately cheaper!

We provide real-world case studies of comparable challenges we’ve previously worked on, offering our first hand and expert knowledge. Most of all we ensure our processes and learning is engaging, enjoyable and energising in order for it to be effective.

Extraordinary results?  You be the judge…

  • Created a transformational product range which delivered £500m incremental sales.
  • Smashed a first-year sales record of 800,000 units by achieving 6 million units sold within 12 months.
  • Grew a static category 600% without any PR or marketing support – purely by in-store impulse impact.

A recent client described our coaching as  “A real eye opener to help innovation companywide where all areas of the organisation can benefit”