STERIPOD™
UV TOOTHBRUSH STERILISER
STERIPOD™
Image Credit: 40% OPACITY
INDUSTRIAL DESIGN . STRATEGY & RESEARCH . CGI VISUALISATION . CONCEPT IDEATION . PROTOTYPING
EXPANDING STERIPOD’S PORTFOLIO INTO A NEW MARKET SEGMENT
Smallfry worked with the team at Perrigo to design the Steripod UV Toothbrush Steriliser Clip. Once clipped on to your toothbrush, Steripod’s powerful ultraviolet light reduces 99.9% of harmful bacteria in just 2 minutes, improving your toothbrush’s hygiene at home and on-the-go.
Through evaluative research and considered design, we delivered their UV Toothbrush Steriliser Clip – a fresh addition to Steripod’s product range that’s easy-to-use, stylish, and brand-aligned – bringing meaningful benefits to the user as well as to the Steripod brand.
STERIPOD – FOR EVERY USER
We developed a compact solution in response to the variety of user needs uncovered in the research phase, ensuring convenience and versatility for every user. From in a pot or wall-mounted at home to traveling overseas, the Steripod clip-on UV steriliser supports users in improving their toothbrush hygiene in a way that suits their lifestyle.
SEAMLESS STYLING
We incorporated Steripod’s signature intuitive pinch clip through careful design integration. Our process involved detailed surface treatment to achieve subtle textures and a simple monochromatic colour scheme. The considered use of frosted plastic helped break up the form and accentuate the clip feature, ensuring that the visual brand identity was both cohesive and distinctive.
IDEATION & PROTOTYPING
Through prototyping and 3D printing, we rapidly iterated and refined our design. This allowed us to quickly test and adapt various prototypes, evaluating size, form, and usability while reducing development time and costs. It was crucial to the process to ensure we maintained the essence of the visual brand language established by Steripod’s original product.
HANDS-ON RESEARCH
Through rigorous market research, we tested numerous competitor products to uncover unique insights. This informed our design process, enabling us to introduce a solution that offered a fresh perspective in a crowded market. Our approach ensures that your product stands out, maintains your brand’s essence, and successfully meets your users’ needs.
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