JOBY WAVO MICROPHONE
| Client | Joby |
| Sector | Consumer |

With the vlogging market growing at an increasing rate, huge amounts of individuals and social influencers are creating video content to share online with their followers.
Working with Joby, we identified an opportunity in the market for a fun and affordable smartphone microphone for vloggers dedicated to creating mobile content. With the Wavo microphone, they are able to generate high-quality audio and sound recordings from a compact and lightweight solution – whenever or wherever they are.
“Joby Wavo successfully combines a compact construction with high performance and is thus an innovative recording tool for vloggers.”
– Red Dot Awards 2020

With an abundant list of features and criteria to achieve, and a tight deadline based on a planned launch date, Smallfry went through rapid design development to transform initial concept sketches into the fully functional product.
Due to Joby’s strong visual identity and branding recognised worldwide, it was important that the styling build on this whilst asserting its own personality of being fun and intuitive to use. A range of internal arrangements were explored to maximise space and create a compact, portable microphone which is also a powerful tool for capturing high-quality audio.



Optimised and tuned components reduce unwanted vibrations during recording, and the Hytrel Double Point Lyre and foam windshield by Rycote removes any disturbing background noise.


The feature-rich compactness of the Joby Wavo is what makes this product really stand out. This powerful microphone has a solid ABS body and is capable of full 360° sound capture.
The Wavo is also extremely lightweight. Weighing 0.04g and being only 9.3 x 7.5 x 7.1cm in size, the Joby Wavo can be stowed easily in luggage and is a useful accessory for improving audio recordings when travelling.

The Joby Wavo can be be used with most mobile smartphones and cameras. Supplied with TRS (camera) and TRRS (mobile) cables, vloggers just need to choose the proper device and get creating. The direct ¼ 20 mount attaches directly onto an audio stand – becoming a studio microphone that wraps on anywhere.

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