INDUSTRIAL DESIGN . PRODUCT DESIGN . PROTOTYPING . DESIGN FOR MANUFACTURE

MAKING BRUSHING PLAYFUL, IMAGINATIVE & FUN

Firefly, a Perrigo company, is transforming the toothbrush industry with its innovative and engaging approach to oral care for children. In collaboration with Smallfry, Firefly embarked on a mission to develop two extraordinary toothbrushes designed for toddlers, while also considering the needs and preferences of the caregivers overseeing the brushing routine. The result? An exciting range of brushes that surpasses the competition in every way.

Drawing inspiration from the beloved characters Baby Shark and Blues Clues, unique handles were designed to truly capture the imagination of children. Unlike many generic toothbrushes available in the market, Firefly’s brushes go above and beyond mere graphics and labels. They transform the brushing experience into an exciting adventure, making oral care an enjoyable and interactive activity.

LEARNING THROUGH PLAY

As America’s number 1 kids’ toothbrush brand for almost 20 years, Firefly strives to make healthy habits fun for kids through imagination and play while empowering their development of good oral hygiene for life. With the help of Smallfry, they have launched their newest range of toothbrushes designed for toddlers – Baby Shark and Blues Clues. TEST TEST TEST TEST TEST

PERSONALITY THROUGH PROTOTYPES

Iterative refinement through rapid prototyping ensured that the surface geometry would truly bring the characters to life. This was achieved while conforming to child safety regulations, guaranteeing manufacturability and considering ease-of-use for child anthropometrics.

SENSORY FEEDBACK

The brushes feature a 1-minute soft glow light up timer, making the experience more engaging and encourages longer brushing. By carefully considering the constraints of the manufacturing process, we have created toothbrushes that deliver a captivating glow while maintaining excellent quality and efficiency in production.