Tails
Premium Cocktails

Premium Cocktail Experience

The Brief

The client wanted an eye- catching pack to launch their premium brand Tails. Tails is a ready mixed cocktail range which would offer the bar cocktail experience at home but in a single bottle.

Design concept for Tails Original cocktails
Packaging ideas for Tails

Concept Development

The pack is carefully shaped to epitomise the heritage of traditional cocktails shakers with a peel-off foil seal to keep the product fresh and included an authentic strainer to pour the chilled cocktail. The shaker is designed to provide additional space to allow the cocktail to be aerated by shaking.

Complete Package

The iconic pack silhouette is an integral part of the new brand and was developed along side the ‘Tails’ logo and individual flavour identities to present a unique and memorable on-shelf impact. The colours and finishes provide a feeling of tradition whilst remaining contemporary and promoting the premium quality.

Product design storyboard for Tails
Model examples for Tails packaging

Prototyping

Through using a range of in-house model making facilities, a 3D prototype was produced to ensure the fit and interaction of components was functionally accurate.

Unusual Requirements

The unusual pack requirements demanded an innovative two-stage closure that is integral to the final quality of the product as served. It also provides direct user interaction with the pack, making it an important part of the user’s experience of the Tails brand.

Printed labels for Tails cocktails