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We focus our design process specifically to your needs

Our expertise flow chart
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Smallfry work sector logos in black and white

Who we are

Industrial Design Consultancy

Smallfry is an Industrial Design and Development consultancy. We offer research, innovation strategy, marketing, industrial design, engineering and 45 years of experience to deliver market leading products and services across the consumer, industrial and medical sectors.

Our methods are informed by a deep understanding of the needs, desires, and drivers of people: be it customers, consumers, patients or those who make their organisations work. Smallfry aims to make a difference to people’s lives and our clients’ bottom line. We’re based in Coventry at the heart of the West Midlands. 

What we do

Product Design Company

We’ll help take your business from where it is today to where it needs to be in the future.

Applying 45 years of experience, Smallfry provide a conception-to-commercialisation service that enables our clients to identify and exploit market opportunities and access design, manufacturing and marketing expertise to create ideas which will drive their growth.

We work within tight technical and budget constraints to maintain a sustainable pipeline of opportunities so that your product is a success.