Innovation Bullseyes – Desirability, Feasibility and Viability

Finding the sweet spot between desirability, technical feasibility and viability for your business reduces risk and helps you produce products that are much more likely to succeed.

Sounds good right?

Following a structured process to delve deeper in to these three key areas, typically as a team activity, will help you clarify how robust your new ideas and innovations really are before you commit precious time and money. The more thorough you are at this stage, the better. 

Next time you are buzzing with the seed of a new idea, concept, or process, take some time to ask these questions.

Desirability: What attracts customers to you, your products or technology. What pain points are you addressing, and are you genuinely providing a solution and not just creating something that appeals to you? What will keep customers coming back for more?

Feasibility: Is your innovation technically feasible? What skills, facilities, and technology will be required, and are there any regulatory issues, policies and internal hurdles that might crop up?

Viability: Can the business afford it? Will the end result be profitable and enhance and strengthen the business?

Got a great idea or want to step up and push forward into a new market and not sure where to start?

Get in touch and see if we can help. We offer innovation and strategy workshops, right through to full blown design consultancy support.

Contact Kelly on +44 (0) 247 654 5678 or drop an email to kelly@smallfry.com to start a conversation.