The Importance of Design Research
How can integrating research into the design process position you as a market leader in your category?
Do you know how many companies struggle to truly connect with their customers?
Even those that invest in market research often take feedback at face value, missing the deeper nuances of what their customers genuinely want. This superficial understanding can lead to disappointing products and missed opportunities. Worse still, relying solely on secondary research can be misleading and lacks the tailored insights essential for informed decision-making.
Without an intimate understanding of customer desires, businesses frequently stray down the wrong path, resulting in wasted resources and frustrated end users.
The Smallfry Difference
At Smallfry, we believe that design research is distinctly different from traditional market research and plays an important role in unearthing design opportunities. Our strength lies in the unique collaboration between our design research and consumer insights experts, designers, and engineers throughout our new product development methodology. This integrated approach allows us to engage directly with potential customers and capture first-hand feedback that informs every stage of our process.
The Smallfry team’s expertise enables us to delve deep into customer insights, ensuring that the voices of users are embedded into the design process. We believe few design consultancies manage to do this effectively.
The Benefits
So, what does this mean for you?
By choosing Smallfry, you gain access to a design process that empowers your brand with products that resonate deeply with your customers. Imagine launching an innovative product informed by direct consumer insights—one that not only meets their needs but anticipates them.
Our unique process boosts efficiency and cultivates creativity within your team, allowing for the development of products that stand out in the market. Customers and stakeholders will appreciate the effort you put into understanding their needs, resulting in heightened loyalty and advocacy for your brand.
As Professor Philip Kotler aptly noted, “If you give people what they want, they will buy it!”
This philosophy is the heartbeat of our approach at Smallfry, but don’t just take our word for it.
Testimony
Following Smallfry’s HL5 Upright Vacuum Cleaner design, Martin Knight, former Chief Strategy Officer at SDA Haier Europe, commended us with, “Well done to Steve and all the team! The consumer insights are the best I have come across in the industry.”
Likewise, Haier UK & Ireland’s former CEO David Meyerowitz shared, “Smallfry’s people-centric design process proved to be a transformational approach to new product development for Hoover.”
These testimonials speak to the success of Smallfry’s design methodology – that we deliver products that not only meet expectations but exceed them.
At Smallfry, we transform insights and design research into products that resonate with your customers.
Reach out to Smallfry today and discover how our design research can help you achieve your innovation goals.
