CyteCount

Accelerated Antimicrobial Susceptibility Testing Device

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CyteCount

Accelerated Antimicrobial Susceptibility Testing Device

Strategy & Research . Industrial Design . CGI Visualisation . Business Support

Translating Lab-Proven Technology into an Optimised Solution Ready for Industry Adoption

Client Cytecom
Sector Medical

Cytecom partnered with Smallfry to translate their lab-proven method of time-lapse microscopy into an optimised diagnostic platform suitable for industry adoption.

While the core science was proven, the challenge was ensuring the system architecture, workflow, and user experience were optimised for real hospital laboratory environments, reducing development risk and strengthening the pathway to regulatory and commercial progression.

Through Smallfry’s structured and insight-led development process, we ultimately delivered the CyteCount system, an optimised solution with a faster throughput than any competitor device currently on the market.

Since our involvement, Cytecom have reached a major milestone in commercialising the product. Smallfry’s support was invaluable in assisting Cytecom to secure further funding and initial clients.

“Smallfry delivered fresh ideas and creative angles that added real value to our project. Their input has helped shape a strong, user-focused foundation for our product.” 

Dr Magdalena Karlikowska, Cytecom’s CEO

The CyteCount medical diagnostics device - designed by Smallfry for Cytecom.

From Benchtop to Market-Ready Solution

Cytecom’s patented Optical Electrophysiology technology measures changes in bacterial and fungal membrane potential in response to antibiotics, using fluorescent microscopy, electrical stimulation, and AI to deliver antimicrobial susceptibility results in as little as 45 seconds.

For diagnostic platforms operating in highly regulated and competitive environments, product architecture, workflow integration and scalability are critical.

Smallfry worked alongside Cytecom to translate the technology from a benchtop demonstrator into a commercial, market-ready solution; optimised to integrate seamlessly into the hospital-laboratory environment.

The CyteCount medical diagnostics device - designed by Smallfry for Cytecom.
The CyteCount medical diagnostics device - designed by Smallfry for Cytecom.
The CyteCount medical diagnostics device - designed by Smallfry for Cytecom.

Engineering Speed Across the Entire Workflow

Bloodstream infections and sepsis account for around 20% of global deaths, with antimicrobial resistance continuing to increase clinical complexity. Whilst new rapid detection technology is essential, only solutions that can effectively integrate into existing laboratories will deliver real-world results.

Laboratory teams operate within strict spatial, procedural and time constraints, so new platforms must deliver improved outcomes without increasing cognitive load, process friction or training burden.

Designing for the laboratory required engineering speed across the entire workflow, from sample preparation through to result interpretation.

The CyteCount medical diagnostics device - designed by Smallfry for Cytecom.
Research for The CyteCount medical diagnostics device - designed by Smallfry for Cytecom.
Sketches for The CyteCount medical diagnostics device - designed by Smallfry for Cytecom.

Designing for Real-World Labs

We immersed ourselves in hospital laboratory environments to understand workflow pressures, spatial constraints and adoption barriers. Observational research and stakeholder engagement revealed critical factors including bench space limitations, biosafety protocols, technician shift patterns and data handling requirements.

We established a structured, insight-led development framework, aligning stakeholders around a shared product vision and mapping the complete end-to-end process from sample preparation to result output. Detailed workflow and throughput models identified inefficiencies, reduced user interactions and minimised error risk.

By restructuring the system architecture around real laboratory routines, we transformed a complex scientific instrument into an intuitive, operationally efficient diagnostic platform, reducing development uncertainty and strengthening the pathway to adoption.

The CyteCount medical diagnostics device - designed by Smallfry for Cytecom.
Lab Environment Research

Faster Throughput than Any Competitor

CyteCount can prepare and image ten patient samples in under ninety minutes, delivering higher throughput than competing solutions.

This performance is enabled by streamlined workflows, reduced interaction points and a process structure aligned with laboratory shift cycles. By minimising complexity and clarifying user interaction, the system reduces training burden and supports consistent operation in high-pressure environments.

The CyteCount medical diagnostics device - designed by Smallfry for Cytecom.
The CyteCount medical diagnostics device - designed by Smallfry for Cytecom.
The CyteCount medical diagnostics device - designed by Smallfry for Cytecom.
The CyteCount medical diagnostics device - designed by Smallfry for Cytecom.
The CyteCount medical diagnostics device - designed by Smallfry for Cytecom.
The CyteCount medical diagnostics device - designed by Smallfry for Cytecom.

Looking Ahead: Cytecom’s Next Chapter

With a clearly defined product architecture and user-focused foundation in place, Cytecom has progressed clinical validation, secured investment, and launched its first research-use device.

The structured development pathway established during this collaboration strengthened investor confidence and created a scalable foundation for future product iterations.

By translating technical innovation into a commercially structured diagnostic platform, Smallfry supported the transition from validated science demonstrator to a brand and business with the commercial opportunity for sustainable market growth.

“Thanks to this support, we are now positioned to bring our rapid antimicrobial susceptibility testing solutions to market sooner, improving patient outcomes and supporting the fight against antimicrobial resistance.”

Dr Magdalena Karlikowska, Cytecom’s CEO

The CyteCount medical diagnostics device - designed by Smallfry for Cytecom.

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