We are professional mavericks with a tenacious spirit who exist to leverage the value of design and innovation, transforming good ideas into great products and services.
Our legacy in product development stems from over forty years of hands-on experience. We’ve won awards for our industrial design expertise and enabled countless commercial success stories to be proudly told by global brands. We occupy an unrivalled position in the design and innovation space - not only do we practise and apply innovation day-in, day-out, we possess the creative magic to turn an idea on paper into a physical, market-ready object or experiential service.
Headed by Steve May-Russell, who became Managing Director of Smallfry in 1986, the Smallfry team personify his passion for customer-focused, market-led product innovation having studied under renowned marketing guru Philip Kotler. He is National Board Director of the BIDA and Designer in Residence and Innovation Mentor at the Heart of England NHS Trust.