WE ARE…

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We are professional mavericks with a tenacious spirit who exist to leverage the value of design and innovation, transforming good ideas into great products and services.

Our legacy in product development stems from over forty years of hands-on experience. We’ve won awards for our industrial design expertise and enabled countless commercial success stories to be proudly told by global brands. We occupy an unrivalled position in the design and innovation space - not only do we practise and apply innovation day-in, day-out, we possess the creative magic to turn an idea on paper into a physical, market-ready object or experiential service.

Headed by Steve May-Russell, who became Managing Director of Smallfry in 1986, the Smallfry team personify his passion for customer-focused, market-led product innovation having studied under renowned marketing guru Philip Kotler. He is National Board Director of the BIDA and Designer in Residence and Innovation Mentor at the Heart of England NHS Trust.

WE ARE…

ACCESSIBLE

Our clients tell us that they love the fact that they can pick up the phone and talk directly to their designer.

DEDICATED

We’ll value your industry insight but offer to challenge your thinking. We never pretend to know the answers but we do know how to find them.

Dedicated

RESPONSIVE

We’ll consider your aspirations, timescales and budgets every step of the way, working around the clock when necessary.

ADVENTUROUS

Never daunted when faced with a challenge, we’re fired by a restless curiosity for finding a better way.

VISUAL

We understand the compelling power of visual language, using it to unite and engage teams in their journey together.

OUR TEAM

  • Steve
    Managing Director
    Likes:
    Culinary endeavours and annoying the neighbours with saxophone practice.

  • Sharron
    Director – Admin and Finance
    Likes:
    A good gym sesh and the odd white wine (mixed with Coke!) on the side too.

  • Martin
    Senior Designer
    Likes:
    Cajon drumming, late-night full-moon walks and farmers’ markets.

  • Dan
    Senior Designer & Creative Lead
    Likes:
    Burning up perilous cycle tracks and evening gaming.

  • Charlie
    Creative Consultant
    Likes:
    Scavenging for any morsel of tin foil to smelt in his garden.

  • Rocio
    Creative Consultant
    Likes:
    Catching grapes in her mouth from a great height.

  • Kelly
    Business Development Executive
    Likes:
    Kittens, Kylie and Formula 1.

  • Lauren
    Studio Co-ordinator
    Likes:
    Bobble, Fedora, Pork Pie, Bowler, Beanie, Floppy, Panama *Hats.

     

  • Reiss
    Creative Consultant