Steve Accepts
Position of BIDA Chair
5th December 2016

A Good Year for British Industrial Design 

Congratulations to Smallfry’s MD Steve May-Russell, who has been announced as Chairman of BIDA. The news was presented at the Annual General Meeting on Wednesday 26th October 2016. Steve will continue the hard work and dedication set out by former Chairman, Gus Desbarats. Gus reminded the meeting that BIDA is now, more than ever, the go to organisation when other organisations or countries want to engage with British Industrial Designers.

Steve is currently leading Smallfry into their 45th year in the design industry, ensuring the company has been adaptable to change in the British economy. Since Steve joined Smallfry in 1986, the company today showcase a range of diverse and varied projects, creating a vibrant portfolio of commercially successful Industrial Design.

About BIDA

British Industrial Design Association membership is a benchmark of creativity and best-practice for professionals and graduates working in product, interaction and service design. Being a part of BIDA brings inclusiveness to the British design industry. It’s the best way to communicate, network and share experiences.

BIDA is a non-profit organisation, run on behalf of members, by a voluntary, elected board of designers. Collectively, members are committed to improving creative skills and knowledge. Upholding a BIDA membership brings many benefits. Remain up to date with events, business opportunities whilst also receiving preferential rates for various conferences. In addition to this, there is an invitation to attend the AGM to network, vote to elect representatives and review the organisations finances and budget.

The BIDA website is a platform for consultancy’s to upload their credentials. Find out more at

(Taken from the original artical published in Medilink UK here.)