Ox Group
Tool Range

The Challenge

Having seen value in our expertise following a previous project we delivered, The Ox Group contacted us with a clearly articulated brand vision ‘to bring the strength of the Ox to every trades person’. Their new hand tools needed to be instinctively recognisable as tough, dynamic and dependable.

Concept Development

The Ox Group required coordinated aesthetic styling concepts initially for a specific Hammer, Bar Clamp and Utility Knife, which created a relevant, uniform and desirable look and feel for the brand. The design team created numerous sketch concepts, liaising closely with the team at The Ox Group throughout.

Visual Mock-ups

With our talented design team, competent in a range of software packages, chosen concepts can be visually presented to a realistic standard, illustrating a clearer vision of the concept for the client.

Brand Continuity

With brand continuity being of primary importance to The Ox Group, we spent time analysing the competitive landscape and considering how the brand language should be embodied through design, to build foundations for a quality series of products.

Design for Manufacture

Through the use of 3D modelling software and supporting design specifications the chosen concepts were supplied to the selected vendors and collaboratively refined to suit their preferred means of manufacture.