Gas Barbecues

Char-Broil International

Expanding the Market

American barbeque giant Char-Broil wanted to expand into new territories with a consumer product that would sell throughout Europe. Smallfry made an in-depth analysis of regional tastes and expectations for barbecues across the major European markets. This included key customer opinions, store visits and customer focus groups conducted in four key countries to identify regional variations and similarities.

Design sketch of the Charbroil barbecue
Components of the Charbroil barbecue design

Evaluation Techniques

Combined with Smallfry’s own hands-on product evaluation techniques this study uncovered the key customer-focused features needed to produce a winning product specification.

Design for Manufacture

To ensure these carefully developed features were realised in the final product, Smallfry fully detailed the design for manufacture and oversaw the implementation of the product through the chosen Asian vendor.

parts of the Charbroil barbecue in sketch
Close up of the finished product for Charbroil

Style Validation

The resulting feature-sets and styling proposals were then validated through consumer product clinics to verify their appeal in each territory.

The Result

The result was a single product platform that successfully increased the penetration of all of Char-Broil’s target European markets.

Charbroil barbecue in CAD