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Smallfry Case Study: Tails Premium Cocktail Experience

We partnered with Tails to design an authentic cocktail experience. The final product, Tails Original, had a ‘exclusive’ launch through Selfridges to great success.

Concept Development

Considerations for this case included the heritage shape, a foil seal for freshness, an authentic strainer and additional space to allow the cocktail to be aerated by shaking. The experience of mixing and shaking triggers the next level of enjoyment.


Using a range of in-house model making facilities, a 3D prototype was produced to ensure the fit and interaction of components were accurate.

Unusual Requirements

The unusual package requirements demanded an innovative two-stage closure that is integral to the final quality of the product as served. It also provides direct user interaction with the pack, making it an important part of the user’s experience of the Tails brand.

Do You Have an Entrepreneurial Idea?

Do you have a great idea but need help getting it to market? Get in touch with the Smallfry team today and we’ll tell you how we can help.

What do you need to do to get your idea moving?

Smallfry provide a concept – to – commercialisation service. This enables you to identify and exploit market opportunities and access design, manufacturing and marketing expertise to create ideas that drive growth. Take a look at some of our work in our product design portfolio.

What do you want to be?

We work within tight budget constraints and aim to maintain a sustainable pipeline of opportunities. The delivery and implementation of each project is fully considered in the same way as the planning and creative solutions.

Smallfry will help achieve your NPD ambition. Find out more about our new product design services and get in touch.