Have an Idea
but Need Help
Getting it to Market?

Smallfry Case Study: Tails Premium Cocktail Experience

Concept Development

Considerations for this case included the heritage shape, a foil seal for freshness, an authentic strainer and additional space to allow the cocktail to be aerated by shaking.


Through using a range of in-house model making facilities, a 3D prototype was produced to ensure the fit and interaction of components was accurate.

Unusual Requirements

The unusual pack requirements demanded an innovative two-stage closure that is integral to the final quality of the product as served. It also provides direct user interaction with the pack, making it an important part of the user’s experience of the Tails brand.

Do You Have an Entrepreneurial Idea?

What do you need to do to get your idea moving?

Smallfry provide a concept – to – commercialisation service. This enables you to identify and exploit market opportunities and access design, manufacturing and marketing expertise to create ideas that drive growth.

What do you want to be?

We work within tight budget constraints and aim to maintain a sustainable pipeline of opportunities. The delivery and implementation of each project is fully considered in the same way as the planning and creative solutions.

Smallfry will help achieve your NPD ambition.