Smallfry Case Study: Tails Premium Cocktail Experience
Considerations for this case included the heritage shape, a foil seal for freshness, an authentic strainer and additional space to allow the cocktail to be aerated by shaking.
Through using a range of in-house model making facilities, a 3D prototype was produced to ensure the fit and interaction of components was accurate.
The unusual pack requirements demanded an innovative two-stage closure that is integral to the final quality of the product as served. It also provides direct user interaction with the pack, making it an important part of the user’s experience of the Tails brand.
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