Smallfry Case Study: Tails Premium Cocktail Experience
We partnered with Tails to design an authentic cocktail experience. The final product, Tails Original, had a ‘exclusive’ launch through Selfridges to great success.
Considerations for this case included the heritage shape, a foil seal for freshness, an authentic strainer and additional space to allow the cocktail to be aerated by shaking. The experience of mixing and shaking triggers the next level of enjoyment.
Using a range of in-house model making facilities, a 3D prototype was produced to ensure the fit and interaction of components were accurate.
The unusual package requirements demanded an innovative two-stage closure that is integral to the final quality of the product as served. It also provides direct user interaction with the pack, making it an important part of the user’s experience of the Tails brand.
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