Hosted in Dusseldorf, Germany The K Event is the world’s number one trade fair for the plastics and rubber industry.
This years event has been announced as the most successful to date. The figures proved the international success with 19 halls, 3,285 exhibitors and 173,966 square metres.
Smallfry’s MD Steve May-Russell attended this years event taking place on 19th – 26th October 2016.
Steve joined a host of industry professionals in delivering an inspirational talk surrounding the topic of innovation.
Steve received excellent feedback and comments from his peers following a thought provoking talk that sparked interest.
Steve’s presentation stood out with graphics, visuals and video clips surrounding the topic of ‘getting it right’ when designing a new product. The importance of meeting the needs of the customer was explained and Steve used some examples of Smallfry’s research techniques to demonstrate this. The philosophy of being innovative has been maintained at the forefront of Smalfry’s work.
For more information regarding innovation workshops, new product design and development of an idea, please contact a member of the team.