Drown Your Puppies

Don’t fall in love with your first idea

When designing, most people think they know what to do…

But what’s evident in many cases is innovation without insight. In the worst case scenario, you’ve invested a lot of time in a design that no one is interested in so you must try again – wasting time and money.

Perhaps the reality, and route to success, is that you need to ‘Drown Your Puppies’, meaning you scrap your initial idea and think of something innovative.

Explore our decision making criteria

At Smallfry, we work through a seven stage process with our clients to ensure they….

Ask the right questions…..

…..to get the right answers.

contact us to find out how to define your opportunity.