New Product Development

Smallfry have the experience and understanding of real-world product design, consumer insight and product development to help our clients define and grow their brand. We can help you identify and exploit market opportunities and access design, manufacturing and marketing expertise to develop new products and services that your customers will want to buy. But how do you find out what consumers really want?

Our product development process starts with understanding market context and building knowledge of what’s currently happening in the client’s industry. This means defining the competitor landscape and developing insights and marketing strategy. The product range or service can then be aligned to this rationale and improvements and opportunities can be discovered. Once we have a market validated product, our team of experts will make sure that the product meets its full potential whilst ensuring that the product design intent is maintained throughout the manufacturing process.
Contact Smallfry today and achieve your NPD ambition!  

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