The best way to innovate your business…

The ability to spot new opportunities and harness resources to pursue them is a fundamental advantage for any organization, from blue chips to start-ups. At Smallfry we’ve been combining strategy and design for over 45 years.

While known for our award-winning product design and engineering, along the way we’ve become experts in the process of innovation.  Today we help clients like; M&S, GSK, the NHS, P&G, Boots, Unilever, PZ Cussons, Vax and Adidas to explore, define and exploit market opportunities.

…is to innovate your team

We regularly work alongside groups of individuals from within an organisation, giving your teams a chance to collaborate and take part in a condensed, but fully immersive creative event, learning innovation tools they can reuse back in the ‘day job’.

With a structured future plotted out, steered by trends, drivers and technologies, teams can progress with their new product design strategy confidently, knowing that innovation is firmly embedded at the heart of all they do.

Excite your team and encourage new perspectives

By harnessing intuitive ‘empathic’ skills to understand consumers’ deeper emotions, experience and level of engagement, we help you to uncover their reason to buy. Successful innovation needs courage, tenacity and a blend of ‘Emotional Logic’.  While ideas come from individuals, innovation will need the committed effort of your whole team.

We will use our full conviction to ignite the passion of others and fuel that vital positive group dynamic. A clear and compelling vision brings focus to your activities.  We all know it is better to focus on doing fewer things really well.  Focus gets the best out of the collective energy and resources available throughout your organisation. Energy, enthusiasm and support will rise as people recognise that progress is being made and see the connection between their actions on a day-to-day basis and the achievement of your goals and vision.

Implement our tried and tested frameworks bespoke to your needs

Created Futures™ offers skilled leadership to support your team to be more creative, entrepreneurial and build confidence. If you appreciate the power of inspiration and imagination but above all you value commercial results, this will help you.

Knowing it can be hard to agree what innovation is, and especially what it means for your organisation, we’ve refined our range of design-thinking tools to bring you an accessible way to manage innovation successfully. We call this service ‘Created Futures™’.

Time away from the day job in a safe environment where people feel comfortable to allow their imagination to roam, ideas can flow freely and the more creative concepts have a chance to surface. Ideal for those who seek to transition from being GOOD to being GREAT we can offer the perfect conditions to foster divergent thinking.

Great innovation is powered by inspiration, but measured in realisation.  When deciding where to focus; technology push or market pull, entrepreneurs and innovators need a proven framework and process to guide a successful result.

We create ‘Boot Camp’ events to offer an opportunity to break away from the daily routine and support delegates to clear their head, relax, maybe laugh and learn how to apply new skills that will help with new proposition and venture development.

As both Managing Director of Smallfry and Chairman of the British Industrial Design Association Steve May-Russell is regularly invited to share our views on the topics we’re passionate about.